Properly dressed, safe and stylish, inside and out If you want to do something that will last a long time and withstand most things, then you have to think about it. It is not enough to choose the best materials and tools. You have to think about the whole, at the same time as you are picky with the details. If you do that, you also do a nice job. The driving force behind blue clothing lies in the challenge of developing products that make your everyday life safer, easier and more comfortable. Properly dressed, safe and stylish, inside and out.