Speakers at the annual meeting 2025

Blerta Hoti

Born January 31, 1986 in Kosovo, came to Sweden in 1992 as a refugee.

Since the turn of the year 2022/2023, she has been a municipal councilor in Gothenburg with responsibility for preschool, children's and cultural issues. From the autumn of 2019, she was a municipal councilor in opposition.

Previously, she has been a political expert at the Ministry of Defense for Minister of Defense Peter Hultqvist, worked for the Social Democrats in the European Parliament and at the band at Volvo.

André Andersson

Scribill is a leading player in training and implementation of AI technologies, with a focus on ChatGPT. We make AI accessible and usable for companies of all sizes. With our help, you can streamline your processes, optimize resource use and develop your competence in AI.

As the co-founder and CEO of Scribill, André is passionate about providing companies with the knowledge and tools needed to successfully integrate and leverage AI into their workflows. With his practical and engaging training style, he has taken over 3000 participants from theory to practice.

Streamline your business with AI – An introduction to ChatGPT

During the lecture, André will highlight concrete areas of use where ChatGPT makes a real difference and provide concrete examples of how companies can benefit from the technology to streamline communication and work processes.

André also shares knowledge on how to best customize ChatGPT to your company's specific needs. This includes adjusting the AI's creativity level, tailoring your AI assistant's personality to your company's unique needs, and writing prompts that generate desired results.

Andreas Beirholm

Carbon footprint of laundry textiles. From raw materials to delivered to the laundry (scope 3 emissions)

Beirholm, in cooperation with Bureau Veritas, has analyzed and prepared CO2 analysis of our performance textiles. From raw material to the finished product is delivered to the laundry. Before the first rental. The presentation will:

• Showcase examples of scope 3 carbon emissions for textiles
• Illustrate the reduction journey that Beirholm has embarked on
• Conclude with learnings on how laundries can save scope 3 CO2 emissions in a way that makes economic sense

Birgitta Losman

Birgitta Losman is a sustainability strategist at the University of Borås and has previously been a special investigator for producer responsibility in textiles and a regional councilor in the Västra Götaland region.

The lecture “Collection of textile waste and producer responsibility – what is happening in Europe and Sweden?” presents examples from the Government assignment Textile & Fashion 2030 and a demonstrator for a sustainable textile system. The lecture highlights current issues around textile recycling and producer responsibility in Sweden and Europe.

Stefan Pettersson

Stefan Pettersson, CEO of SBI Svenska Branschindex AB, will tell us about how SBI is taking on the task of replacing SCB as producer of the laundry and textile service index and 19 other industry indices from 2026-01-01. SBI is in full swing getting various parts of the company in place and not least building index models.

Read our interview with Stefan Pettersson » 

Annika Sandell & Carina Lund

Standardization – A joint effort

Annika works as a product manager at HejMar AB, which is a supplier of textile products to primarily laundry and textile companies and the public sector. She has been active in standardization at SIS, the Swedish Institute for Standards, for over 10 years.

Sees standards as an important tool in their daily work to develop and optimize the product range to meet market needs and ensure the highest quality. Chairman of SIS/TK332 – Healthcare textiles and member of SIS/TK333 – Surgical textiles

Carina works as a salesperson at Almedahls Alingsås AB, which is a supplier of textile products to public and private laundries and the Swedish municipal market. Has been active in standardization for almost 15 years. Member of SIS/TK332 – Healthcare textiles and SIS/TK333 – Surgical textiles

SIS – Swedish Standards Institute
Standards – a necessary evil or a valuable tool?

Jonas Roupé

Laundry and tires – paving the way for systemic change in a troubled world

Jonas Roupé, CEO of the Swedish Tire Specialists Association and board member of Swedish Tire Recycling

How do industries that support society navigate in a time of new demands, fragile systems and increasing geopolitical tensions? Jonas Roupé takes us inside the tire industry's work on circular economy, preparedness and sustainable business development – ​​and explores how workshops and laundries have more in common than you might first think.

At the annual meeting, he shares insights from the world-unique work done within Swedish Tire Recycling - and provides insight into how the tire industry in Sweden thinks about sustainability, preparedness and the business logic of the future.

In his lecture, he touches on, among other things:

– What does the National Association of Tire Specialists think about sustainability and social contracts?

– Why recycling is not enough – and what is needed for real system change

– What is so world-leading about Swedish Tire Recycling?

– How producer responsibility and circular material flows can create radically better or worse futures

– How sustainability can become a strategic asset even for small players